TDI Company Culture: Where “Technology” Meets “Heart”
Customers tend to remember a company through the people they worked with: the consultant who asked the right question in the first meeting, the engineer who stayed until the system ran smoothly, or the person who still picked up the phone long after the project had closed. TDI company culture is built on moments like these, and it starts from two words everyone at TDI holds on to: “Technology” and “Heart”.
Two things that define the people of TDI: “Technology” and “Heart”
TDI solves diverse and complex customer challenges with two things: solid “Technology” and compassionate “Heart”. Together they carry the spirit of our brand message, IT with Heart.
Solid “Technology”. TDI’s engineers and consultants are shaped by many years and many kinds of projects. We stay with customers from IT strategy and design through implementation, operation and maintenance. When requirements change midway, the team adapts, because the goal is a system that actually works inside the customer’s business.
Compassionate “Heart”. This is the care and empathy we bring to customers, and to the colleagues working beside us. One pharmaceutical customer said they did not see TDI as just a service provider, but worked with us “as one unified team”. That is how TDI hopes every customer feels.
The two always go together. Strong technology without heart tends to stop at “handed over”. Heart without a strong technical foundation cannot solve the customer’s problem.
NingenRyoku: strength as a person
Behind IT with Heart is a Japanese concept that people at TDI mention often: NingenRyoku (人間力): Professionalism, Integrity, and Empathy. It means professionalism in our work, integrity in how we act, and empathy for others. TDI considers it our greatest strength. Technology can be learned; NingenRyoku has to be practised every day.
Five Guiding Principles everyone at TDI works by
To turn values into daily habits, everyone at TDI shares Five Guiding Principles. When a decision feels unclear, these are the place to return to.
Insight Ability. Before talking about solutions, understand the customer’s real problem: how they run their business and what is holding them back. A retail chain operating across several countries once said TDI understood they needed a cross-border platform that connects all of their stores. That platform, not just a piece of software, was what they needed.
Proposal Ability. Go beyond following requests, and proactively suggest what the customer has not yet considered, even when the advice is not to do something.
Technical Ability. Apply the right technology to the right problem, and keep learning.
Execution Ability. Each person brings their own expertise, but we work as one team. When a retailer moved its SAP system to the cloud, there were many complex parts to handle. They credited the project’s completion to expertise and close coordination between both sides.
Partnership Ability. Go-live is not the end. TDI stays with the customer, both guiding the way and working alongside them.
Of these five principles, only one is about technical skill. The other four are about listening, speaking up with ideas, working as a team and keeping promises. These are what customers experience directly from the TDI people they work with.
TDI company culture starts with each person
The logo, colours and tagline of our new brand identity help people recognise TDI. Trust, however, is built project by project, meeting by meeting, and promise by promise kept. That is why people at TDI understand that our consultants are the real “logo” customers see every day.
When each person works with pride in being part of TDI, that pride gradually becomes the trust of our customers. This is how TDI APJ, an SAP partner in Vietnam, Malaysia, Indonesia and Singapore, wants to be remembered.
Become part of TDI APJ
If you want to work where expertise and people matter equally, explore careers at TDI APJ or learn more about us.