TDI APJ Launches TDI AI Studio to Bring Practical AI into Real Business Operations
TDI APJ today announced the launch of TDI AI Studio, its dedicated AI innovation hub focused on developing practical AI solutions for real business challenges across retail, manufacturing and enterprise operations.
Built on TDI APJ’s experience in SAP implementation and digital transformation, TDI AI Studio brings together SAP consultants, industry specialists, AI engineers, data experts and product development teams to turn business needs into AI use cases that can be tested, integrated and applied in day-to-day operations.

From SAP expertise to practical AI
AI is becoming an important part of enterprise transformation, but technology alone does not create business value.
TDI APJ believes AI delivers the greatest impact when it is built on trusted data, clear business processes and deep industry understanding. This principle forms the foundation of TDI AI Studio.
Through TDI AI Studio, the company aims to help customers identify where AI can create meaningful business impact, rapidly develop proof-of-concepts, and connect those solutions with existing enterprise systems and operational processes.

| Our goal is not to introduce AI simply because it is new. We want to apply AI where it can solve real operational problems and create measurable business value.” — Tran Van Phap, Consulting Director, TDI APJ Vietnam |
Combining industry knowledge, SAP expertise and AI engineering
What differentiates TDI AI Studio is its combination of business knowledge and technical execution.
The Studio brings together functional consultants who understand business processes, AI and product engineers who translate business needs into working solutions, and SAP technical specialists who support secure integration into enterprise environments. This model reflects TDI’s broader strength in moving from insight and proposal through to development and execution.
Starting with real use cases
TDI AI Studio is currently developing and testing a growing portfolio of AI use cases.
In retail, current initiatives include:
- AI Auto-Replenishment – forecasting demand and recommending replenishment actions
- Dynamic Assortment – identifying the right product mix for each store
- Dynamic Pricing – optimizing pricing based on demand, stock and market conditions
- Loss Prevention – detecting abnormal transactions and operational risks
- Basket Analysis & Personalization – identifying buying patterns and cross-sell opportunities
The Studio is also expanding its focus into manufacturing and enterprise operations, including demand forecasting, BOM automation, supply risk analysis, quality management and cost variance detection.
One of the first use cases ready for demonstration is AI Auto-Replenishment, which combines sales history, inventory data and business factors such as seasonality, weather and promotions to forecast demand and recommend replenishment quantities. The process can then connect back to SAP to support purchase requisitions or stock transfers.
A new AI capability for TDI customers
TDI AI Studio represents an extension of TDI APJ’s role as an SAP and digital transformation partner.
Rather than treating AI as a standalone technology, TDI APJ is positioning the Studio as a practical innovation capability that can work alongside customers’ existing systems, processes and transformation roadmaps.
The initiative also builds on AI development experience across the wider TDI Group, while creating new capabilities for customers in Vietnam and Southeast Asia.

| “TDI AI Studio is another step in our journey to stay ahead of our customers’ future needs and help them turn new technologies into practical business outcomes.” — Kazuo Hosoi, CEO, TDI APJ] |
TDI APJ will continue introducing new AI use cases and proof-of-concepts through TDI AI Studio over the coming months.
For more information about TDI AI Studio or to explore an AI use case for your business, contact TDI APJ at marketing@tdiapj.com
About TDI APJ
TDI APJ provides SAP implementation and digital transformation services to enterprises across Southeast Asia.
As part of TDI Group, TDI APJ combines consulting, industry expertise and technology capabilities to support customers from strategy and system implementation through to ongoing operations and innovation.

