TDI Unveils Renewed Brand Identity to Strengthen Its Commitment to “IT with Heart” 

The new brand marks a new chapter for TDI and its Asia Pacific operations, reinforcing the company’s role as a trusted SAP partner and accelerating growth across Vietnam, Malaysia, Indonesia, and Singapore following a series of important milestones in SAP-led digital transformation projects.

To clarify, ‘TDI’ is our group brand name worldwide used for communication and presentation purposes, while ‘TDI APJ’ remains the legal entity name and continues to be used in all contracts and official documents.”

In recent years, TDI APJ has achieved several important milestones in collaboration with SAP, successfully delivering enterprise transformation projects and strengthening partnerships across the region. With growing demand for cloud ERP and digital transformation initiatives, TDI continues to expand its presence in Southeast Asia, supporting customers in Vietnam, Malaysia, Indonesia, and Singapore with advanced IT solutions and industry expertise.

Against this backdrop, TDI today announced the launch of its renewed brand identity, marking a significant milestone in the company’s evolution as a global IT solutions partner. The refreshed brand reflects TDI’s commitment to innovation, collaboration, and long-term value creation while reinforcing its core philosophy of “IT with Heart.”

The brand renewal is part of a group-wide initiative that began in 2024, aimed at reexamining TDI’s identity and strengthening the values that define the company. Through internal workshops, employee engagement, and feedback from customers and stakeholders, TDI developed a clearer articulation of its mission, vision, and brand concept to guide its future growth.

At the heart of the new brand identity is TDI’s belief that technology should not only address business challenges but also contribute to society and create meaningful value for the future. The philosophy “IT with Heart” represents the company’s commitment to combining advanced technical capabilities with sincerity, empathy, and responsibility in every project and partnership.

Strengthening TDI’s Role as a Trusted Technology Partner

The renewed brand introduces a modern visual identity and a clearer expression of TDI’s values and capabilities. It highlights the company’s ability to support customers throughout the entire digital transformation journey — from IT strategy planning and solution design to implementation, operation, and continuous improvement.

TDI’s strength lies in the combination of deep technical expertise, comprehensive project execution capabilities, and a strong partnership mindset. With teams of experienced engineers and consultants working collaboratively across markets, TDI delivers integrated IT solutions that address complex challenges and enable sustainable business growth.

A key concept that defines TDI’s approach is “NingenRyoku” — professionalism, integrity, and empathy. These values shape how TDI teams work with customers, ensuring that technology solutions are implemented not only effectively but also with a deep understanding of business needs and long-term impact.

Introducing Our New Corporate Logo and Tagline

Corporate Logo:

The new corporate logo symbolizes the company’s strong determination to move into the next stage of development.
Its design combines a sense of stability with dynamic movement, reflecting the spirit of every employee to take on new challenges and work together with customers to shape the future.

Tagline:
Together, we Drive Innovation.
Within the initials “TDI,” the company conveys its commitment to working together with customers and partners (Together) to drive innovation (Drive Innovation).

Message from the CEO

Commenting on the brand renewal, Mr. Kazuo Hosoi, CEO of TDI APJ, said:

“Technology has become an essential foundation of modern society. As IT continues to evolve, the responsibility of technology companies to support businesses and society becomes even greater.

At TDI, we believe innovation must always be guided by human values. Our philosophy of ‘IT with Heart’ reflects our commitment to delivering technology with sincerity, responsibility, and empathy. By combining the collective wisdom of our engineers and consultants, we aim to create meaningful value for our customers and contribute to society.”

He added:

“This brand renewal is not simply a change in visual identity. It is a reaffirmation of who we are and how we move forward together with our customers and partners. As a trusted IT partner, TDI will continue to support digital transformation and help create ‘Value for the Future.’”

Expanding TDI’s Presence in Asia Pacific

Looking ahead, TDI APJ will continue to strengthen its presence in Southeast Asia, particularly in Vietnam, Malaysia, Indonesia, and Singapore, where demand for digital transformation and enterprise cloud solutions continues to grow.

By leveraging its strong collaboration with SAP and its expertise in enterprise solutions such as SAP S/4HANA Cloud, TDI aims to support organizations in accelerating their transformation journeys and achieving sustainable growth.

Through this renewed brand identity, TDI reaffirms its commitment to building long-term trust with customers, partners, and society — while continuing to deliver innovation and create value for the future.

About TDI

TDI is a global IT solutions company providing end-to-end services from IT strategy consulting and system development to implementation, operation, and maintenance. By bringing together diverse experts and advanced technologies, TDI works closely with customers to transform their businesses and create new value for society and the future.