Following its global Q3 earnings release on October 22, SAP has recorded significant AI and public cloud customer momentum across the Asia Pacific (APAC) region.
Commenting on the customer momentum, Verena Siow, Regional Business Suite Leader, SAP Asia Pacific, said, “SAP’s Q3 growth underpins how APAC customers are moving decisively and swiftly to bring together enterprise applications, relevant data, and embedded AI. According to new research from SAP and Oxford Economics, businesses are already achieving 16% ROI from AI globally. But economic volatility, shifting regulations, and a global skills crunch mean organizations face a critical challenge: how to connect their people and their business in ways that drive agility, resilience, and growth. This isn’t just a moment of change; it’s a moment of unprecedented opportunity.”
APAC customers embrace AI
In Q3, SAP announced new Business AI customers in Asia Pacific.
In Southeast Asia, ofi (Olam Food Ingredients) is transforming its business with SAP Business AI, SAP S/4HANA Cloud Private Edition, SAP Signavio, WalkMe, SAP Business Technology Platform, and SAP Digital Supply Chain.
The company said, “ofi has embarked on a significant transformation and sought the best platform to adopt across all functions, aiming to bring innovations and technology to support its business effectively. With this evolution underway, ofi … worked diligently to assess technologies that could enable innovation. ERP transformation was identified as a central focus, and the team collaborated closely with SAP to establish the value proposition for RISE with SAP, which will help empower ofi to accelerate innovation, drive sustainable growth and safeguard its project outcomes.”
In India, Tata Consultancy Services is looking to benefit from SAP Joule for Consultants and SAP Learning Hub, while in South Korea, SK AX has chosen SAP Business AI, SAP Business Technology Platform, and SAP Enterprise Service Management.
Japan Aviation Electronics Industry Ltd. purchased a range of SAP solutions including SAP S/4HANA Cloud Private Edition, SAP Business AI, SAP Business Data Cloud, SAP Business Technology Platform, OpenText, Tricentis, and WalkMe.
Asia Pacific customers move to SAP public cloud
Q3 also saw APAC customers increasingly embracing public cloud models to empower their transformation in preparation for realising the value of business AI.
La Trobe University, a leading higher education establishment in Australia, went live with SAP S/4HANA Public Cloud Edition, noting “La Trobe University has successfully implemented SAP S/4HANA with a clean core public cloud architecture, reinforcing its commitment to digital excellence. This milestone underpins the University’s AI-first strategy—enabling intelligent automation, streamlined operations, and scalable innovation across research and education in partnership with SAP.”
The Victorian Country Fire Authority is a volunteer and community-based fire and emergency services organization for the state of Victoria, Australia. It is one of the world’s largest volunteer emergency services, protecting millions of people and their homes from fire, rescues, and other hazards. The CFA chose SAP S/4HANA Cloud Public Edition, SAP Concur, SAP Analytics Cloud, SAP Signavio, and LeanIX. Also in Australia, Mitsui Resources Pty Ltd. purchased SAP S/4HANA Public Cloud.
Other companies finalising deals for public cloud ERP solutions from SAP include NYK Line and Rio Holdings Co. Ltd. in Japan, HLS Honour Lane Shipping Ltd. in Greater China, and Manorama Industries Ltd. in India.
World-leading companies choose SAP cloud innovation
A range of high-profile companies selected SAP to drive their transformation.
World-leading digital payment company Visa has chosen SAP to support its global technology infrastructure.
“Visa seeks to streamline and simplify business-to-business (B2B) payments for corporates of all sizes. The Visa B2B Integrated Payments solution, built on SAP’s Business Technology Platform, allows corporates to use a Visa Commercial Card to make payments to both card accepting and non-card accepting suppliers, all within their SAP ERP system. This embedded finance solution allows corporates to capitalise on the benefits of using a Visa Commercial Card such as working capital optimisation and reconciliation functions, all through Visa’s secure payments network.”
In Japan, All Nippon Airways (ANA Holdings Inc.), chose SAP S/4HANA Private Cloud Edition and SAP Business Data Cloud, while SAP also inked new deals with Nippon Express Holdings Inc., Enessance Holdings Co. Ltd, and Panasonic Operational Excellence.
Greater China saw a range of customers embracing SAP S/4HANA Cloud Private Edition, including Anhui Jianghuai Automobile Co. Ltd and ZCZL Industry Technology Group Co. Ltd, while Xin’ao (Tianjin) Energy Investment Co. Ltd. Chose SAP Multi-Bank Connectivity.
In India, SAP saw growth in RISE with SAP at Jubilant Pharmova Limited and JK Tyre & Industries Ltd, while L&T Technology Services chose a range of SAP solutions including ERP, SAP SuccessFactors, SAP Ariba, and SAP Business Technology Platform.
Companies who choose to innovate choose SAP
Remarking on a successful third quarter, Siow concluded, “While customers are experiencing a period of profound change, one thing remains consistent. Alongside SAP, organisations across APAC are using Business AI and the public cloud to expand, empower, and excel – and create real business value.”
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Source: SAP NEWS